top of page

Ash Dykes Yangtze Expedition Launch 2018

Featuring Ash Dykes and his sponsors secured by Abbotts Group photo by Stefan Lubo

In January this year wildbumble® featured Ash Dykes AKA The Lonely Snow Leopard. We are delighted that Rainbow Brands was invited to the Ash Dykes Yangtze expedition launch on Wednesday 7th February 2018 which took place at The Pagination in Canary Wharf.

It was a great opportunity to meet this superhero in person and to meet his team and get to learn more about some of the exciting brands that are working with Ash on this challenge. Whilst he may be superhuman compared to most of us he needs his special equipment as you might expect from a superhero to make sure he is safe every step of the way!

Ash is indeed a high energy individual with a great team around him including his proud parents. His book refers to the strong bond he has with his parents and that really is apparent and wonderful to see.

Selchouk Sami with Ash Dykes holding his book Mission Possible

On page 43 of Mission Possible Ash says “I’d been fascinated for a long time by the idea of experiencing cultures-different ways of life, far from how we live in the Western world. Partly influenced by stories I’d been told or documentaries I watched, I wanted to learn from tribal communities who still hunt and gather and work solidly as a team, sharing knowledge in order to survive in a harsh and remote environment; to learn by being with them and taking part. And so when the opportunity came up, in northern Thailand, to go into the jungle and learn some survival skills, we agreed right away and set off the next day.”

At the event Ash told us that that because the Yangtze expedition is "not against the watch" he will be able to spend time with the local communities on route and be filmed which is obviously reflecting on his book something that has long inspired him.

wildbumble® will feature a book review of Mission Possible later in the year.

Brands Working With Ash Dykes

wildbumble® is excited to be working with Ash as a new lifestyle brand which promises to make Travel an Adventure.

Rainbow Brands was delighted to meet a few of the other exciting brands that will work with Ash Dykes which includes BALL Watch Company; Water To Go, The Cobham Explorer, Inmarsat IsatPhone 2.

Ball Watch Company

The Ash Dykes watch is the Magneto S.


Water-to-Go bottle and filter will keep Ash safely hydrated

Water-to-Go mission:

  • To Protect customers’ health and well-being by offering safe, healthy water anywhere in the world

  • To Protect the planet by offering an environmentally friendly reusable alternative to single-use plastic water bottles

  • Protect customers’ finances by delivering clean water at a fraction of the cost of bottled water

Use Water-to-Go products and you’ll be healthier, wealthier and helping to make the World a better place!

Satellite Equipment

Cobham Explorer and the Inmarsat IsatPhone 2

This communication equipment will enable Ash to engage with his followers regularly and bring to his audience richly curated content.

Rainbow Brands

At Rainbow Brands we want to collaborate with exciting brands that offer buzzing products which promote healthy lifestyles and which also aim to alleviate stress. Learning about new and exciting brands really does give us at Rainbow Brands a BUZZ - why don’t we BUZZ together!!!

If you're interested to learn more about our plans, want to introduce new brands to us, want to brainstorm or just want to say hi, why don't you check in we don't sting!

We wish Ash and his team every success and of course we will be with him every step of the way.

Stay Safe Keep Buzzing!

Selchouk Sami


bottom of page